Behind the Scenes, MoMa Play Town

Working with Chronicle Books on this project for MoMa is one of the most inspiring, challenging and fun jobs that I have ever been assigned. A creative dream with technical difficulties that I have never faced professionally before. I felt like I was back in art school!  One of my favorites  in this group of 9 structures is the hospital (I felt like a genius when I designed that one!) And here you can see the design process, from start to finish.

First is one of my own rough sketch paper constructions.

Second is the more elaborate “dummy” that I printed out and glued together full size, photographed, and sent to client.

Third comes the final artwork in the template ready for print.

Fourth is how it turned out in the end!

Then comes a variety of the full-size dummies that I photographed and sent to the client for approval. If you compare with the pics of the final product in the post below,  you can see what changes I made.


Comment on this post.


  1. Posted July 11, 2012 at 9:49 am | Permalink

    it`s a great work

    • Laura Ljungkvist
      Posted July 11, 2012 at 1:43 pm | Permalink

      Glad you like it!

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